Overview

Farm Bureau Life Insurance Company of Michigan
Job ID: 2023-3929
Location: Lansing, MI
Category: Marketing
Company Name: Farm Bureau Life Insurance Company of Michigan
Status: Regular Full-Time
Work Hours: Monday-Friday, 8:00 a.m.-4:30 p.m.
Salary Minimum: USD $55,028.00/Yr.
OBJECTIVE
To accomplish business goals of clients through the development, implementation, and management of digital marketing campaigns and content strategy. This includes, but not limited to, social media strategy and execution, content development and strategy for websites, ideation, and implementation of digital marketing efforts (email marketing, landing pages, etc.), and digital media purchasing, placement, and analysis, while creating and maintaining relationships. To serve clients as they use digital means to promote products and services ensuring the clients’ brand standards apply. To play a major role in enhancing the client’s overall brand awareness and individualized needs within the digital space, as well as driving website traffic and acquiring customer leads.
RESPONSIBILITIES
Oversee the designing, building, and maintenance of clients’ social media and web presence. Conduct content and comparative audits to gather key business and user insights to ensure positive user experiences.
Provide positive user experiences by planning and designing content strategy on clients’ websites as well as social platforms. Monitor and adjust content strategy accordingly across channels for Farm Bureau agents in partnership with the Digital Content Strategist.
Uphold the team’s commitment to aiding clients in accomplishing business and marketing goals including, but not limited to, leading generation and conversion, brand awareness, brand loyalty, and exceptional user experiences.
QUALIFICATIONS

Required: Bachelor’s degree in communications, marketing, content strategy, social media, or digital marketing required. Two years of applicable digital marketing agency experience, plus hands on social media management experience is required. Familiarity with WordPress or Drupal, Hootsuite, and Salesforce is required. Minimum three years working in an office environment required. Experience working with people required. Excellent computer skills, along with proven knowledge of programs such as Microsoft Word, Excel, PowerPoint, and Outlook required. Proven track record of being a team player required.

Preferred: Client facing experience preferred.
PM19
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.