Overview

Job Information

JOB TITLE : Website Content Strategist
SALARY RANGE : $75,484- $99,073
HAY POINTS : 496
DEPT/DIV : Customer Experience
SUPERVISOR: Content Director
LOCATION : 2 Broadway New York, NY 10004
HOURS OF WORK : 9:00 am – 5:30 pm (7 1/2 hours/day)
DEADLINE : Until Filled
This position is eligible for telework which is currently one day per week. New hires are eligible to apply 30 days after their effective date of hire.
In order to protect our employees and continue to provide safe and reliable service to our communities, as of November 14, 2021 we are requiring all new MTA hires to be fully vaccinated against COVID-19 prior to their start date. MTA will consider exceptions for religious and medical reasons, where appropriate. Fully vaccinated” means you must have both doses of a 2-dose vaccine and two weeks have elapsed since the second dose, or have received 1 dose of a 1-dose vaccine and two weeks have elapsed since the dose. Proof of your vaccination status in the form of a CDC vaccine card must be submitted prior to your start date.

Summary

The Website Content Strategist is responsible for overseeing the MTA’s website, which reaches millions of New Yorkers each day with essential information. They work with stakeholders across the MTA’s various operating agencies and departments to ensure that web content is accurate and customer-focused.
The Website Content Strategist is also an evangelist for and trainer on our content management system (CMS). They will work with product managers and the website development team to improve the CMS and provide feedback on new functions and content types.
The ideal candidate will be able to think big picture about how websites are organized, structuring entire sections, and advising on information architecture. They should also be able to roll up their sleeves and rewrite or edit content for clarity and concision.

Responsibilities

  • Manage all site updates to the MTA website. Make basic updates and approve changes from other stakeholders.
  • Makes all major editorial decisions for MTA website content, including the structure of the content depending on the business need.
  • Coordinate with multiple stakeholders across multiple agencies to ensure their content is findable.
  • Develop customer communication strategies in collaboration with senior management across the spectrum of the organization.
  • Write professionally trained content.
  • Manage the work of 2-3 direct reports.
  • Work with the product team to build new CMS tools and features, serving as the main advocate for content editors.
  • Recruit editors and writers from various agencies within the MTA, training them on the CMS and showing them how to update their sections of the website themselves.
  • Maintain a content calendar for the MTA website.
  • Collaborate with other departments across the MTA on content that promotes agency-wide priorities and initiatives.
  • Other duties as assigned.

Qualifications

  • Superior writing ability, including enthusiasm for writing at a lower grade level and simplifying complicated ideas. A love of understanding and explaining things to people is important.
  • Ability to collaborate with senior management across the spectrum of an organization while advocating for customer-centric voice and tone.
  • Has some authority for the decision making and staffing for their functional area of responsibility, subject to approval regarding the most significant Business and Policy issues by the Chief / Senior Management.
  • May provide input into overall strategy and approach in consultation with departmental management and/or HQ Senior Management.
  • Balancing the needs of internal department requests to place content and translating that into content that the external audience will understand.
  • Helping internal stakeholders understand the importance of being clear in the content they want to communicate.
  • Must be able to deal with emergencies while meeting deadlines.
  • Some basic understanding of how to convey information visually, or how to work with designers to use words and pictures to their full effect.
  • Excellent communication and interpersonal skills.
  • Excellent organizational and presentation skills.
  • Demonstrated ability to work with all internal levels within a given organization.
  • Demonstrated ability to work in a high-profile, high-pressure environment effectively.
  • Demonstrated ability to complete short- and long-term projects effectively and as efficiently as possible.
  • Demonstrated basic analytical capabilities and quantitative skills.
  • Experience with a content management system (Drupal, WordPress, or related system).
  • Experience with product or project management software including JIRA, Trello, Airtable, Monday, Asana, or related software.
  • Experience with content design, or strong knowledge of web page layout and making content structured and discoverable. Experience with information architecture is a plus.
  • Experience in user-centric principles.
  • May need to work outside of normal work hours (i.e., evenings and weekends)
  • Travel may be required to other MTA locations or other external sites

Education and Experience

  • High school diploma or GED equivalent; and
  • Minimum of 5 years of experience in marketing, journalism, communications, or a related field with experience writing for the public and meeting deadlines.
PREFERRED:
  • Bachelor’s degree in Communications, Journalism, Business, or related field. An equivalent combination of education from an accredited college and experience may be considered in lieu of a degree.
  • Prior experience managing an editorial or content calendar for a business, brand, or institution is a plus.
  • Prior experience working in a large, multi-faceted, fast-paced organization or governmental body.

Other Information

As an employee of MTA Headquarters, you may be required to complete an annual financial disclosure statement with the State of New York, if your position earns more than $105,472 (this figure is subject to change) per year or if the position is designated as a policy maker.

How To Apply

Qualified employees can submit an online application
For instructions on completing the online application, go to the MTA intranet site and click on the PeopleSoft Information hyperlink. From there select the User Guides hyperlink to gain access to the “Viewing/Applying for Jobs On Line” guide under the Recruiting section of the page.

Equal Employment Opportunity

MTA and its subsidiary and affiliated agencies are Equal Opportunity Employers, including with respect to veteran status and individuals with disabilities.
The MTA encourages qualified applicants from diverse backgrounds, experiences, and abilities, including military service members, to apply.